The Gran Vía is the main communications, transit, and cultural artery of the City of Madrid. Inaugurated in 1910 by King Alfonso XIII, the Gran Vía has been, remains, and will continue to be an important emblem of the city of Madrid from the perspectives of commerce, tourism, and leisure. In this latter category, the Gran Vía is famous for its cinemas, which have always been home to the Seventh Art’s most prominent film premieres to the people of Madrid.

In recent years, some of the Gran Vía’s cinemas have been remodeled to host their own versions of musical productions for thecstage, to such an extent that the stretch between the Plaza de Callao to the Plaza de España has become known as "the Broadway of Madrid". However, the Gran Vía will continue to be a cinematographic hub in Madrid, being the symbolic protagonist for film premieres and the exceptional filming location it has always been for both Spanish and international productions

THE GRAN VIA AS A MOVIE SET - PAST, PRESENT, AND FUTURE